In looking at the campaign Web sites of Sen. Barack Obama and Sen. John McCain, the ratio of substance over style seems to be even. Like the campaign, the two Web sites don’t differ very much but are both orientated towards the Internet savvy but easy enough to use for those who are not Internet savvy.
Take MCain’s site, which has blog posts by a staffer, links to similar blogs and a McCainSpace social networking site that lets users customize their own profile page and talk to other McCain supporters.
Obama’s site has a similar function, my.BarackObama.com, in addition to many more downloads, including Obama-theme site widgets, logos, and downloadable .pdf files including fliers and sign-up sheets.
Obama’s site also features more video than McCain’s and a better layed-out blog. There is also more information, including a ‘Fight the Smears’ page with educational tools about the campaign.
